LO1 Task 1: Investigating a radio staiton

A.) Programme Types - Sheffield Live is a community radio station that caters to an underserved audience. They are owned by Commedia Sheff ltd, who supports community radio and TV stations. One of the programmes Sheffield live produce is 'Communities Live' which is described as 'Different groups of volunteers produce and present the show each day, providing a wide mix of styles and subjects for discussion: local and national politics; music and art from Sheffield; community events, and much more.' They do this in order to make a By the people, for the people kind of how since it is produced and presented by volunteers from the community. Different shows on the station are Sheffield Live: Jukebox, Sheffield Meltdown, Deep Groove, Africabeat and the 'Local Talent Show'.    

B.) Genres - Sheffield Live broadcasts many different genres of radio shows for example talk shows such as Communities Live where they talk about a variety of topics ranging from local issues to politics. Another genre is indie music shows such as The Local Talent Show where local bands and artists are showcased. There is also just a music show like Sheffield Live which plays music from the 1950's to the 2000's and takes requests.They also have chat shows such as Sheffield Uprising which includes a variety of genres including music, news coverage and talk show.  

C.) Audience profile -Sheffield Live radio particularly aim their station at people from areas of Sheffield like: City centre, Nether Edge, Broomhill, Crookes, Walkley, Burngreave, Manor, Arbourthorne, Gleadless and Darnell. The shows that Sheffield Live broadcast cater to a wide range of ages from teenagers to elderly people. They also cater to a variety of ethnicity's with shows like 'Africabeat' and 'Latino times' . Altogether Sheffield Live cater to underserved audiences with their shows. I have created an audience profile for 'Local Talent Show'.   

D.) Production process - In terms of production, each show broadcast by Sheffield Live is produced by the presenters and a production team which have to work together effectively in order to produce their show, different shows may promote or advertise each other if they share a common topic or presenter etc.

E.) Market share - The main competitors to Sheffield Live are stations like Hallam FM and BBC Radio Sheffield who cater to a more general, mainstream audience and, as such will draw in more listeners and be more well heard of than Sheffield Live. However they will stand out form their competitors because they cater to an underserved audience who are not served by the other stations like Hallam FM or Radio Sheffield so anyone that is not interested by what Hallam or Radio Sheffield have to offer will probably be interested in Sheffield Live. Survey results say that Sheffield Live has a weekly audience reach of 11% which means that every week about 32,000 listen to Sheffield Live every week.